Now that the dates have been set for the lifting of the face covering requirements indoors and social distancing requirements indoors and out (May 28th) farms have decisions to make. What will you require of your customers while on your property? How will you handle customers who expect more or less when it comes to COVID protections? The CDC recommends that those not fully vaccinated should continue to socially distance themselves from others and wear a mask, but these are no longer requirements under state Executive Orders. Here are some suggestions on how to prepare your employees and customers for their experiences on your farm this season.
1. Communicate your farm policies regarding COVID protections clearly online and on the farm.
2. If you choose to no longer require masks indoors at the farm be understanding of customers who may choose to wear a mask. “Mask-free” environments are not enforceable, those who wish to wear masks must be allowed to do so.
3. When possible continue to provide order ahead and pick-up of items sold at your farm. This allows those who are unvaccinated or wary of those who are unmasked to still be able to shop at your farm.
4. Prepare your staff on how to handle disgruntled customers. Who is the right person at the farm to handle these situations? Have a plan on who and how you will respond to these situations.
5. Realize that you will not make everyone happy. The best you can do is decide what your masking and social distancing policies are, stick to them, and communicate the heck out of them.
Important dates:
May 28th – Indoor mask mandate lifted. Businesses may require customers to wear masks indoors, but it is no longer mandated. 6’ social distancing required indoors lifted. Businesses may still enforce 6’ of social distancing. This does not apply to summer camp settings with children.
June 4th – Indoor gathering limits lifted.
