On-Farm Direct Marketing Webinar Series Now Online

The four-part On-Farm Direct Marketing webinar series recordings are now available online and linked below.
Social Distancing and Safe Food Handling Guidance for Farm Markets, Wes Kline
Sales and Distribution Strategies, Bill Bamka and Steve Komar
U-Pick Guidance for Compliance with Executive Orders, Meredith Melendez
Farmer Panel Discussion, Featuring Tracy Duffield, Jessica Neiderer, and David Specca

For more production agriculture resources on COVID-19, including printable signage for customers and farmworkers visit the Rutgers On-Farm Food Safety COVID-19 webpage.

Cloth Face Covering Requirements for Customers and Employees

Covid guidelines for small buisnessesAs farms start-up their pick-your-own seasons we are becoming more aware of negative customer feedback on social media sites.  Comments have mostly been specific to the requirement of customers wearing face coverings while outside at a farm retail business.  Your farm is deemed an “essential retail business” allowing you to be open, but requiring you to follow state guidelines.  Customers are required to wear cloth face coverings at all times while at any essential retail business, including farm markets, farm stands, and pick-your-own locations.  Those with health conditions where a face covering would cause a negative impact on their health and children under the age of two are exempted from this requirement.   This season will be unlike any other you have had at the farm, and your customers experience will be different than what they are used to.  This season your farm has the opportunity to provide a safe place to obtain local, healthy food, and hopefully they will make a few good memories while practicing social distancing and using face coverings appropriately.

We have gathered resources to help convey the Governors Executive Orders, and their impacts to your farm operation, below.  The second link is the newly released NJDH printable poster outlining the requirements of all businesses allowed to operate during this time, including the mandate all operating businesses require customers and employees to wear face coverings.

NJ Executive Order 122 – Full length (see page 6, letter K for specifics)
“Require workers and customers to wear cloth face coverings while on the premises, except where doing so would inhibit that individuals health or where the individual is under two years of age.”

NJDH Guidance for Retail Businesses – Requirements for all Businesses Continuing to Operate (printable poster)
“Require workers and customers to wear cloth face coverings, and require workers to wear gloves.”

NJDH/NJDA/DOL Guidance for Migrant and Seasonal Farmworkers, Their Employers, and Housing Providers
“Workers must wear face coverings at all times, including during transportation, while working, and while in the presence of others.”

U-Pick Operation Guidelines under COVID-19

Harvesting cropsThe CDC, FDA and USDA have no reports at this time of human illnesses that suggest coronavirus can be transmitted by food or food packaging.
U-Pick operations are unique with customers going out into the field to do their own harvesting. This creates special situations for the grower and customer. How do you protect the customers, workers, and grower?

Questions to Ask Yourself
1. How many customers will you allow to pick at one time and how will you manage this?
2. Will you provide picking containers, or do you expect the customer to bring their own?
3. Will you provide harvest tools, or do you expect the customer to bring their own?
4. Where are your handwashing facilities located? Do you need to add more or change the locations?
5. How will you provide produce to those who are unable to enter your retail area or conduct U-Pick activities?
6. What areas will need frequent cleaning and sanitation (PDF)? What products will you use for this task?

Customer Notification Prior to Arriving
1. Use your social media site to inform potential customers how you are going to run your U-Pick operation with COVID-19.
2. Inform customers that they must maintain 6 ft social distance from other customers and employees.
3. Let them know that handwashing stations and hand sanitizers will be available when they arrive.
4. Encourage your customers to come alone. Leave family at home. Only someone picking should be in the field.
5. Let them know if you will provide picking containers or they need to bring their own.
6. Face coverings are required for customers. If a customer arrives without one, or refuses to wear one, they cannot enter retail and production areas. Alternative methods of obtaining produce should be made available to them.

Upon Customer Arrival
1. Encourage everyone to wash their hands prior to going into the field.
2. Inform customers where they can pick and how many people are allowed in the field at one time.
3. Direct customers to wear face coverings and to practice social distancing.

Handwashing
1. Have handwashing stations at several locations on the farm. These should be conveniently located. If the field is not next to the check out area have handwashing stations out in the field.
2. Everyone should wash their hands often for 20 seconds with soap and water.
3. This means as soon as customers come to the farm, if they stop to eat, when they use bathroom facilities, etc. If hand sanitizers are available customers should wash hands then apply hand sanitizers. The sanitizer should be at least 62% alcohol.
4. Post handwashing signage (PDF) in the appropriate language at each handwashing station.
5. Designate the responsibility of monitoring handwashing facility supplies (water, soap, paper towels) to an individual. Provide ample supplies for restocking.

Field Picking
1. There different ways to handle picking. The number of pickers can be restricted at any one time or pick every other row. Whichever system is used there needs to be someone in the field to enforce the rules.
2. Consider what you supply to the customer when they go into the U-Pick areas.
3. Harvest tools, containers, wagons, etc. Ensure that you can properly clean and sanitize these commonly touched surfaces.

Employees
1. Train all employees on proper handwashing and food safety.
2. In New Jersey, employers must provide face coverings and gloves for their employees.
3. Handwashing is critical when dealing with customers (see above).
4. Hand sanitizers should be used between each customer by employees at checkout.
5. Touchpads should be sanitized between payment uses.
6. One person should handle money when checking out customers.

Visit the Rutgers On-Farm Food Safety and the Rutgers NJAES COVID-19 websites for the most up-to-date information.

Authors
Wesley Kline, Agricultural Agent, Rutgers Cooperative Extension of Cumberland County
Jennifer Matthews, Senior Program Coordinator, Rutgers Cooperative Extension of Cumberland County
Meredith Melendez, Agricultural Agent, Rutgers Cooperative Extension of Mercer County